Building Your Personal Portfolio

By Mark

I’m sorry but no one wants to look at hundreds of your pictures.  As a photographer you want to demonstrate to others that you can go beyond getting snapshots into focus and have them properly exposed.  You want to showcase that you have a style and an opinion.  Even before you start thinking about becoming a “professional”, you need to start thinking about how you represent yourself to a stranger.  A good crisp portfolio is one of the first tools you want to build.

What makes a good portfolio? You need to make some choices before you really can answer that question.  What platform do you intend to use to show people.  Increasingly, a tablet or other electronic medium is the standard.  If you are going to print it, you need to think about the aspect.  You don’t want them to have to flip the booklet back and forth.  

You may also want to consider using some “Fine Art” poster styles.  These can be printed from the Print module in LR, but that is another blog. 

The first rule is that every photo needs to be one that people automatically react to when you show it to them. Obviously the reaction you want is “Wow”.  

This is one of my favorite photos, because I love the contrast of color, texture and lines.  Unfortunately most people go “Oh a rusty roof, that’s nice”, so it is not in my portfolio.

The second rule is that you need to continually relook and refresh it.  You have to be your harshest critic.  Nothing that is almost good enough should make it.   

This HDR image I shot in Maine last year is bright and interesting, but I think the station wagon in the bottom right corner is unneeded and distracting detail. 

The third rule is that you have to think about how you group and order your images.  You really do want to stack the deck with your best images up first.  You can arrange them by theme, by subjects (not too many please) but avoid lumping them in chronological order.   

Mine are arranged by color scheme, from hotter to cooler winding up with my black and whites.  

Lastly you want to keep the numbers down to 10-15.  You want them asking to see more, not looking for the nearest exit.

So go through your best images and put together your own best of the best.  Ask people you know for their opinions and then be very brave and ask people you don’t know.