We managed to survive our week at Photoshop World without thdrinking ourselves to death. Classes and after-hours events keep you pretty busy. Adobe made a huge, giant, stupendous and really important element at the keynote presentation this year. They stressed how much they really do listen to the feedback from their user community, especially on the new subscription based Creative Cloud (CC) rollout. As Scott Kelby said “It didn’t offer a lot for photographers”. Adobe’s pricing announcement regarding the photographer’s combination of Lightroom and Photoshop for $10.00 per month means that there is no longer any excuse to not have access to the full version. You need to act before 31 December, 2013!
There is still a lot of confusion about what moving to the cloud really means. It does not mean that the apps are not on your computer. You have to download them from Adobe and they live there. Now every time they release a new feature, they don’t have to wait until a whole new version ships. The cloud notifies you that an update is available or you can have them automatically updated. Once a month or so, Adobe will verify that your subscription is current. If you stop, you lose access to the online features and new updates.
Of course everyone who attended PSW got a free year’s subscription to the complete CC package. A $600 value, which more than paid for the cost of attending. On top of that, NIK software gave their complete package as well—another $175 worth of great tools.
As has been the tradition for the last several years, the great folks at Wescott lighting had a both with great models and a huge crowd of photogs all jamming their cameras at their faces. There is a contest and I am still working on my final images. So much to do, so little time.